The Insane Clown Posse really get it.
Yes, the same Insane Clown Posse that doesn’t understand magnets. The same guys that released one of the most inadvertently hilarious music videos in history. They are geniuses of modern media. No, I’m not kidding.
For the blissfully unaware, the Insane Clown Posse (ICP) is a singularly bizarre rap/rock outfit based in Detroit. Having spent the 1990s moving from label to label, they eventually became stewards of their own product. You may have never heard an ICP song, but they had sold 6.5 million records by April 2007. Much of that without any mainstream attention.
They have their own label (but who doesn’t?) Psychopathic records with their own stable of makeup-wearing (mostly white) rappers. They’ve made two full length direct to DVD movies. They even have their own wrestling league. They live completely outside the realm of mainstream music, and they thrive.
This summer they released the bat-shit crazy song and video Miralces:
It created a perfect storm of internet grabbing attention. Even Saturday Night Live got in on the act. The whole world seemed to be laughing at ICP and hell who can blame them? The song and video are nonsensical. After I saw this though, I began to wonder.
Are these two idiots marketing geniuses? The whole world was unintentionally reminded of ICP’s existence just a few weeks ago and then their annual even more crazy festival is announced. The derision from the mainstream media has only hardened their already incredibly dedicated fan base. In fact, everything ICP does is designed to appeal to that narrow group of fans. Why should they care if the rest of us don’t get it? It only serves to grow their popularity among their fans. ICP is practically a blueprint for music success in an age without record labels.
I have seen the future of the music industry, and its got clown makeup on.